On March 4, 2025, Petko Georgiev of ProMedia, our consortium partners, conducted the first of a series of content-related webinars for potential applicants to the EU supported MediaResilience project. In this webinar focused on financial sustainability, management and revenue modes, he outlined detailed strategies for strengthening independent media across the five target countries.
The core of the webinar focused on practical revenue diversification, moving beyond traditional models. Georgiev emphasized the use of advanced management technologies, with a specific focus on how advanced technology and AI can improve newsroom efficiency and on data-driven decision-making. He also covered the importance of robust newsroom management systems and the specifics of managing hyperlocal media.
A significant portion of the webinar was dedicated to the practicalities of crafting a strong funding proposal, highlighting the need for clear objectives, demonstrable financial transparency, and detailed sustainability plans. Participants were given a breakdown of the application process, with a clear reminder of the April 7th deadline.
Please find the presentation and the recording of the webinar below.
ProMedia will deliver two more content webinars – on audience engagement and digital marketing on March 11, and on innovative content formats for high quality journalism, on March 18.
Sign up for this series by filling in this registration form.
