In the third orientation webinar on content, experienced media trainer and ProMedia expert Lamija Aleckovic introduced participants to techniques of boosting audience engagement through multimedia. She stressed on visual storytelling, immersive journalism, and diverse multimedia tools. The session covered multimedia’s evolution, various formats (video, audio, infographics), and effective storytelling.
The webinar stressed the necessity for journalists to become multi-skilled, capable of navigating a rapidly changing media landscape. Proper planning and strategic content creation were presented as vital for reaching and engaging audiences. Furthermore, the session delved into the practicalities of multimedia content creation, including the integration of AI tools, while underscoring the importance of ethical considerations in their use.
Please find the presentation and the recording of the webinar below.
The session concluded with a reminder to participants about the upcoming project submission deadline: April 7.
